Portfolio

Philosophy

Digital should serve as the connective tissue before, during & after every consumer’s interaction with a material brand touchpoint. Digital (e-commerce, social, CRM) is an experience platform, not a distribution channel. It should consider human behaviors, customer needs & brand capabilities to create a shared value between both parties.

The day-to-day

• Integrate e-commerce, social & CRM platforms into a seamless digital experience
• Articulate and implement global content strategies
• Lead social rebrands for luxury and fashion clients
• Research & map customer journeys
• Create plans for merging content and commerce, particularly on social
• Establish global processes and internal tools to ensure consistent experiences
• Conduct competitive audits and landscape assessments
• Concept and present creative campaigns
• Manage and mentor junior teams
• Empower cross-discipline teams

Skill set